Tool 5 of 5

Mini Case Study Builder

One client result, written three ways: a proof snippet for your key pages, a social post, and a full page. Answer the questions and it assembles all three.

Ten minutes. Your answers save automatically in this browser, so you can come back with the numbers if you do not have them to hand.

Step 1

Who it was

Client name

Type of business

Used if you keep them anonymous, and to help readers recognise themselves.

Step 2

Where they started

What was the situation when they came to you?

What was actually at stake?

Stakes turn a project into a story. Without them it reads as a job description.

What had they already tried that did not work?

This is the line that makes a sceptical reader trust the rest. It is also the one most people leave out.

Step 3

What you did

The first move

The second move

The third move

Over what timeframe?

Step 4

What happened

The headline result

A number and a direction. If you have no number, use the most specific concrete change you can name.

Supporting result

Another supporting result

What did they say about it?

Who said it?

What did not work along the way?

Optional, and the single strongest credibility signal you can add.

Step 5

The reader's next step

What do you want the reader to do?

Saved automatically