Nobody plays well when nobody knows the plan
Twenty years of Saturday football has taught me plenty of things I probably should not apply to business. This one transfers surprisingly well.

Football has taught me more about teams than most management books.
Not because footballers are secretly business strategists. Mostly because a football match makes team problems painfully visible.
If nobody knows the plan, you can see it.
One player presses. Another drops. Somebody makes a run nobody follows. The midfield gets stretched. Everyone starts doing a little bit more individually because the collective picture has disappeared.
The team can be full of talented people and still look terrible.
Businesses do the same thing. The only difference is we hide it behind meetings, Slack messages and very competent-looking spreadsheets.
Talent is not the same as alignment
I have been around teams where almost everybody was good at their job and the output still felt harder than it should.
Usually the problem was not effort. It was interpretation.
Marketing thought the priority was growth. Sales thought it was lead quality. Operations thought it was margin. The founder thought everyone knew the real priority because it had been mentioned in a meeting three weeks earlier.
All of those people can work hard in different directions.
That is the business version of eleven players trying to win the same match using eleven private game plans.
A good plan is simple enough to remember under pressure
Football plans cannot require a 47-slide deck.
Once the game starts, the team needs a few clear ideas. What are we trying to do? Where is the space? What happens when we lose the ball? What are the triggers to change something?
Business strategy often becomes less useful the more impressive the document gets.
If the plan only exists in a strategy presentation, it is not really guiding day-to-day decisions.
People need to be able to use it when they are choosing between two tasks on a Tuesday afternoon.
That is why I like short planning horizons and clear priorities. What are the next twelve weeks for? What are we trying to change? What are we not doing yet?
You should be able to explain the answer without opening a file.
Roles matter because they reduce hesitation
A football team works better when people know what the team needs from them.
That does not mean everybody becomes robotic. Good players still make decisions. They improvise. They react to what is happening.
But they improvise inside a shared understanding.
The same is true at work.
Micromanagement is not clarity. Giving somebody a list of every movement they are allowed to make kills judgement.
But vague empowerment is not much better. 'Own it' is not useful if nobody has agreed what good looks like, where the boundaries are or which outcome matters most.
People are more confident when they know the role they are being asked to play.
Communication becomes more important when things go wrong
Teams look most aligned when the plan is working. The real test is what happens after a mistake.
In football, one mistake can create another because people stop trusting the shape. Somebody overcompensates. Another person gets dragged out of position. The game becomes reactive.
Business teams do this too.
A campaign underperforms, so five new ideas appear. A client complains, so the process is redesigned overnight. A sales month is weak, so everybody starts doing more activity without agreeing whether activity was the problem.
The answer is not to ignore the scoreboard. It is to respond without abandoning the plan every time the game becomes uncomfortable.
The best teams make it easier to do the right thing
This is the bit I think leadership sometimes overcomplicates.
A leader's job is not to be the most energetic person in the room. It is not to have every answer. It is not to give a halftime speech every Monday morning.
A big part of the job is making the team picture clearer.
- What are we trying to achieve?
- What matters most right now?
- What does each person own?
- How will we know if the plan is working?
- What changes the plan, and what is just noise?
When those things are clear, people usually need less managing, not more.
Nobody plays well when nobody knows the plan
That line has become one of those thoughts I keep bringing back into work.
If a team looks slow, hesitant or inconsistent, the easy answer is to question motivation or capability.
Sometimes that is fair.
But before blaming the players, check the plan.
Do people know what the organisation is trying to do? Do they understand the priority this quarter? Can they explain where their work fits? Are they being asked to optimise for conflicting outcomes?
A talented team with clarity is hard to beat.
A talented team without it just looks like a collection of talented people.
Rob Curtis runs The Pursuit Agency, co-founded MyMarketr.io and wrote Managing Marketing's Messy Middle.
One useful marketing thought a week.
No funnel. No twelve-part sequence. One idea I think is worth your time, usually sparked by something I have seen, tested, questioned or disagreed with that week.