I speak to owner-led businesses and teams about marketing, decision-making and why customers rarely behave as neatly as the dashboard suggests. The aim is simple: make the room think differently, then give them something useful to do with it.
What you actually get
The material comes from running an agency, advising businesses, building software, writing a book and getting plenty wrong along the way. I am much more interested in what survives contact with a real business than a framework that only looks good on a slide.
Every talk has a point beyond feeling good in the room. The audience should leave with a better question, a clearer decision or something they can actually change on Monday.
If a business owner needs a glossary to follow the talk, I have failed. I translate the jargon, explain the thinking and keep the useful bit.
Marketing contains plenty of absurdity. I am happy to point at it. The joke is usually on the industry, occasionally on me, and never on the audience.
Signature talks
Each one gets tailored to your audience before the day, which usually means a conversation with you first about who is in the room and what they are wrestling with.
Everything looks urgent. Almost nothing is. This talk is about how to move from a noisy list of marketing options to one decision you can defend, using the order I come back to constantly: business, strategy, tactics.
Formats: Keynote, Q&A or workshop. Exact timings to confirm.
Marketing has a language problem. This is a plain-English tour of the phrases, habits and half-truths that make business owners feel further away from the answer, and the questions that bring the conversation back to something useful.
Formats: Keynote, Q&A or after-dinner format. Exact timings to confirm.
I love data. Customers remain stubbornly human. This talk explores what happens when the dashboard says one thing and behaviour says another, using psychology, context and the limits of measurement to make better marketing decisions.
Formats: Keynote or Q&A. Exact timings to confirm.
Based on the book. Buyers do not move in a straight line from awareness to purchase. They compare, hesitate, research, disappear and return. This talk is about the content, proof and clarity that help them keep moving towards a decision.
Formats: Keynote, workshop or book-and-talk package. Exact offer to confirm.
Booking
The useful first message is not just the date. Tell me who is in the room, what they are worried about, what they already know, and what you would like them to think or do differently afterwards.
Keynote, fireside, panel chair, workshop and selected after-dinner sessions. Virtual where it genuinely suits the format.
UK and international enquiries welcome. Travel terms to be agreed per event.
Fees depend on format, audience and travel. Tell me about the event and I will come back with something straightforward.
Newsletter
No funnel. No twelve-part sequence. One idea I think is worth your time, usually sparked by something I have seen, tested, questioned or disagreed with that week.
Unsubscribe whenever. I would rather you read it than be counted.