Longer
conversations.
Fewer hot
takes.
Marketing Unzipped gave me more room than a social post. Marketing, business, psychology, technology and the people who actually do the work, with enough time to be uncertain about something properly.
Marketing Unzipped is back. Episode 1 of the new series is live now, and the 2025 archive is still here underneath it.
Latest episode
Episode 01.
The relaunch. Most businesses are not short of marketing activity. They are short of a reason for it, and that is where almost every conversation I have starts.
You probably don't need more marketing
Adding another tactic will not fix a strategy that does not make sense in the first place. Sometimes the most useful thing you can do is stop, look at what you already have, and work out the next sensible step.
15 August 2026 · Episode 1 · Solo
New here?
Start here.
Three episodes that give you the clearest sense of how I think, without scrolling to episode one and working forwards.
Demystifying the basics of SEO: What, why, and how
Start here if you want the clearest long-form version of how I explain SEO without turning it into a dark art.
Why We Buy: The Psychological Biases Your Marketing Is Missing
Start here for the psychology behind why sensible customers behave irrationally, and why logic rarely gets the final vote.
The 3 Pillars of a Scalable Marketing System
Start here if your marketing feels busy but not joined up. This is the episode about creating structure before adding more activity.
The archive
The 2025 series.
Seventeen episodes from the first run. Some tactical, some conversations, some me using the microphone as an excuse to work something out. None of it stopped being useful.
The Gods of Marketing: Episode 2, Leo Burnett
Five useful lessons on emotion, simplicity, symbolism, drama and sincerity, and what still applies to modern marketing.
Snackable Content: Meeting the Demand for Bite-Sized Information
When shorter content genuinely helps, when it becomes empty noise, and how to earn attention without shrinking the idea.
The Gods of Marketing: Episode 1, David Ogilvy
A look at the principles behind one of advertising's most quoted figures, including the bits I think still deserve keeping.
AI Mode Activated: How Google Just Rewrote Your Marketing Playbook
What AI-led search changes for businesses that rely on organic visibility, and what I would focus on rather than panic about.
Why We Buy: The Psychological Biases Your Marketing Is Missing
The biases that shape decisions before logic catches up, and why sensible customers behave irrationally.
Position Zero or Bust: Winning the AI Answer Race
What it takes to be the answer rather than a result, and whether chasing it is worth the effort.
Fiona Scott on Why PR Is an Important Part of Your Marketing Strategy
A conversation about the part of marketing many owner-led businesses leave too late, and why credibility cannot always be bought.
The AI Prompt Playbook: How to Get Marketing Help Without Hiring a Team
Practical prompting for people who need marketing output but do not have a marketing department.
The 3 Pillars of a Scalable Marketing System
What you need in place to grow without the whole thing breaking, and why structure beats more activity.
You Need to Be on Camera, and How to Get Over It
With Matt Robinson. A practical conversation for anybody who knows video matters and still hates seeing themselves on screen.
The Conversion Rate Conundrum: 8 Reasons Your Website Isn't Converting
Eight things that quietly stop a perfectly reasonable website from turning visitors into enquiries.
How to Conduct a Content Audit for Better Results
What to keep, what to cut and what to rewrite, without turning it into a six-month project.
Building a Content Strategy That Actually Works
Building a content strategy from the business problem up, rather than from a calendar down.
Demystifying the Basics of SEO: What, Why, and How
The clearest long-form version of how I explain SEO without turning it into a dark art.
Building a Buyer Persona That Drives Results
What to do when campaigns are not connecting, and how to build a persona that changes a decision.
Understanding the Customer Journey
If you do not know how customers find and interact with your brand, you are leaving money on the table.
Start 2025 the Right Way: Defining Clear Goals for Your Digital Marketing Campaigns
The first episode. Setting goals that actually shape what the marketing does next.
Newsletter
One useful marketing
thought a week.
No funnel. No twelve-part sequence. One idea I think is worth your time, usually sparked by something I have seen, tested, questioned or disagreed with that week.
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